First, a couple of housekeeping issues. My name is Maxine Moreland I’m: the editor of car design, news. If you have problems with the connection today, please log out and log back in again or let us know in the chat panel. If you have any problems with connecting or sound, we advise you to dial in by the phone call rather than dial in using your computer audio. Finally, if you have questions for the Ford design team, please submit them in the questions panel and I will ask them in the final ten minutes of this hour long broadcast hello. Everybody welcome to the car design news livestream again in this live stream. Boards design leaders are going to conduct a live design review in a virtual space of four fordzilla proposals for those of you, unfamiliar with the fordzilla project and kollene arts design. Director of ordered europe will be giving you a few more details a bit later in the broadcast in previous live streams. You spoken to design studios about how they’ve been adapting to the lock down finding creative solutions in adversity in this livestream order, actually going to show us in real time how they conduct a design review. I’Ll begin by introducing the team, then I’ll show you a short video clip, pre recorded, which will show you the virtual environment, that we’re going to enter then I’ll hand over control to the 14. The show is the virtual review at the end of that review.
I’Ll put more questions I’d, like you to bear in mind that we are all working from home. We are working remotely and any technical problems. You have are probably down to the fact that I live in rural Somerset in the southwest of England and probably in the UK in total, so it’s my fault. If anything goes wrong now. First of all, I would like to introduce Ann Coley nuts design director affordab Europe. Many of you will know him already am co. I’M. You know turn your camera on now and turned your own camera. Brilliant. Welcome! Welcome! Thank you for joining us where I’m trying to do as much as I can we’ve done. I’Ve been working like this in the last eight weeks or so since the beginning of the pandemic and that’s working surprisingly well appeals brilliant excellent right. I’D now like to ask Kemal Kemal Couric Kamal’s, also joining us he’s, the design director of Lincoln Motor Company and Kemal. Do you have camera? I do have a camera. Can you see you? I believe you need to turn on my camera. No I’ve sent your request. Hi, I am currently in Irvine California that’s, where I’m currently living so I’m dialed in and excited to be with you guys today and share the way we working in collaboration and yeah it’s, quite exciting, brilliant. Thank you and right next up. We have another participant because it’s a full house today. Next up we have Joel Pierce house key or global bank design, director cars and crossovers Joel.
Can you hear us send you a request? Jela doesn’t seem to have audio at the moment and as far as I can see, so we might circle back and introduce Joel a little bit later when his audio comes back on. I think that’s, probably the most sensible course of action and and so last, but by no means least we’re very excited to have Mary Callum with us today as well. Ooh I’m sure you all know exactly who Murray is he’s the vice president of design um. Have we just hi Mary I’m, very well, who you marry? I may see a nun Arbor Michigan, which is about 40 miles west of Detroit, so but in my office at home to be honest, great and Marie, I was hoping that you might be able to give us a bit of an overview or some examples, because I Know that board I actually got quite a few really good stories about how you’ve adapted quite quickly to work, income, home and working remotely and keeping going in during the lockdown. Can you give us any examples? Yeah sure it’s we’ve actually done a few different things, and you know this has been very experiment experimental as well, because you know this is a first for all of us. I think so so you know. For example, we were allowed designers to take Cintiq tablet home and the terror computers home, so they can. They can sketch and work from home and and create digital models at home, also color materials, for example, we’ve.
Given them, the ability to test samples at their own homes and suppliers are sending ten samples to the to color materials films with color corrective lights that we’ve given them, so they can all check these out as well. Also, you know, just a method of presentation is changing too so we’re using your PowerPoint we’re using blue scape using different things, as opposed to standing looking at boards we’re. Obviously, looking at digital information, then of course the biggest the biggest I think benefit is what we’re doing today is we’ve managed to give out. I think nearly 30 sets of the VR sets around the world, so our chief designers directors, all of virtual reality, sets globally. So we can do presentations on this and this, and this is something that we had done before, even when we weren’t in work, but now it’s really beneficial. I think I think we all still miss the studio. We all still mister smell of clay and we miss looking at real models and and actually just conversing with each other. So, although, although them we miss the sort of the being like two being together, I think we found some really good ways of actually interacting and working together out of it and it really hasn’t slowed down, which is great, that’s incredible. Actually, that is incredible. I mean it is it’s very much a kind of sea change moment. I think it becomes digital technology in a way that it that it it had.
We haven’t even ever reached a tipping point like this before no, I think you’re right and I think also that you know we’ve sort of embraced virtual reality in work enemy. So we were really good position to start using it. So it’s not like it’s new to us, using it from all because we’ve been using for years of work. Hello, mrs. good I’m great Joe looks like Joel is now with us, hello, Joel, so those camera wasn’t working earlier I’m afraid that was probably our fault that it wasn’t working earlier Joel’s the global design, director of cards and crossovers for global Joel. Where are you working from today, I don’t think y’all can hear em Michigan Theo’s, which is north or north of Detroit, so he’s at he’s, home, also nieces home office, with the picture of the Mackey behind them, which is not a big product but um. So a nice disappeared again, I’m sure we’ll go back excellent, well you’ll meet you, everybody will actually hear and see the avatar of Joel it’s much prettier than Joel as well. Believe you ate okay, thanks very much guys and I’m now going to show you a short video clip. This video clip is a recording that was done by the four team of the virtual environment that we’re about to enter it’s, really just to allow the viewers to orient themselves I’m sure lots of people are familiar with working in VR, but maybe some people aren’t it’s To allow you to have an idea of the space before we actually dive into it when it can get quite disorienting.
The other thing I would like to point out is that, because we’re streaming, this material, your experience of the VR as a viewer is maybe different from your experience that you were actually working with in it. So if you experience any lag on the visuals, that is down to I’m afraid your broadband connection and it’s not reflective of the experience for the board design team when they’re working in that environment. In order to give you a better sense of that we’re gon na record BR the day, VR virtual nod pista on car design, news and you can go back and have a look in your blood. You see quite a vast difference in lag on the visual, because we’re pushing everything through the variety of different pipelines. There may be a little bit of judge airiness that you wouldn’t experience working in in Ford okay, great. I can turn everybody’s camps off now shade. If I see shortly lightning the main funder, Vanessa who’s our help, I don’t and the turntable you in fordzilla great so that’s the end of the short video. So I am now going to hand over control of the presentation to Jordan. He was very kindly streaming from Ford. He sports digital design, Lee Jordan, I’m gon na give you control you, you you you you, you Maxine. I think everyone was muted during that. Hopefully, Jordan has been unmuted and then I think it’s all good for AAMCO to start gathering everyone around the board.
Yes, okay, we are standing here in front of the sketch board, the virtual, showing a lot of work that has been done so far. But let me give you first a little introduction about what are we actually trying to do here? What we’re doing here is we are designing a virtual race car for the future, and we started this project because we have started our own eSports team called ela, and what we have done is we are teaming up with them and together with with the computer, with The income community and our own design team – you are together, designing the car, so we have done that through a couple of polls that define that, oh, where is the engine? How are we giving all these kind of things that keeps the guy to design this part? So at the moment we are in the middle of all the creative face, so their face is going to stay another couple of weeks where we basically keep on refining the proposals did we have, but we also have invited the design community around the world to join It so you can see here on the board here on the right there’s a whole bunch of sketches that actually people from from the non for design students anywhere that happy starting to imagine what this p1 will actually deliver, so really excited by the kind of input We are, we want to recognize how that work is and how the enthusiasm is going around around the world will help us cope.
Creating this amazing sports car all right is it me all right. I think we are back and stable ground so so far we’ve been really impressed with all the work that’s been done, not just in South Florida but by everyone else’s system. I think it was really nice is that we’ve sort of given the designers a direction that you know. Don’T, look back at Ford’s of the past. Try and look to the future as well, which i think is great, is really giving us such stretch in terms of where the designers have done cars and, obviously the fact they’re. You know they’re, you know they’re virtual racing cars there’s a lot of liberties. We could take with them as well, which is fantastic, so this is this. Is this is not quite the real world that’s what’s great about it, so there’s a huge amount of work being done so far and there’s about four models that we made in as Catmull was so far or that the designers themselves actually made and will we’re gon Na look at it in a minute come on, you want to say something yeah. I think this is really showcasing the way we working. I think I love the imageboard of the sketches and they got the way you guys created us things really showcases the creativity of the team, it you can really tell the team had so much fun. I was just highlighting some of the even having fun like like this sketch, and you know how you, how you, you know embrace some of the ideation and gaming.
I think it’s, pretty cool, pretty spectacular, sketches as well. Like I mean some really good, beautiful visual images, which you will see a bit later, translating your models, something you can clearly tell the team, which is super energized I’m working on this project, it’s, pretty cool all right, so we’re, not sure if those audio is working In at the moment, yeah I was Music Music, so you are, and full axle is attached to their feet and means Paulo we’re, actually spirit by which animal is part of the deer mana. So, while the planet receipt will provide but reflects for literally so that they feel the forces acting on the car as it goes under the stresses in every corner, Music, two drivers work to fit OST, so we don’t even know. If that is, we almost want to drive together, but also against multitude Lee from cyber side is the two halves of the car slide as each other specially in corners or one rider might be freshly head of young again. So this concept is really about men and she yeah. So if I understand right, the the person’s body becomes part of the cars alright. So so I suppose it’s a it’s, a new term for a stressed member. I think isn’t it so the body’s particle structures thing you need to be quite strong to do good back muscles and things but fun, but overall, I think the the form of the car syntactic lovely.
I love the graphic breakup. It really highlights the the the function of the of the body being the center of the car nice very good and more it’s. Just I can add that if you look at backhand, I think what’s really spectacular brothers for employees like the open nature. If you go behind the vehicle, I think this air flows through the vehicle it’s, just just something, it’s – really intriguing. I think the way the diamond was really shapes. It vehicle, I think, is pretty spectacular, yeah quite nice, very purposeful, Music Music. What really needs me, this is a seats that that you actually experience these forces on the body when you’re, actually driving the car seemed to replicate, is check to see if Joe and could I interject without interrupting too much really great. If we could see one of you actually on your VR goggles, would it be possible for you to turn webcams on maybe info? Could you turn your? We can see you Music, Music, Music, Music, Music, Music, Music. There are some cues like the original, 150, 90 or GT, and the goal was to create this V with maximum. So, in contrast of the other proposal, I think this one could almost be many. You could sign it up Murray for Russians. There is not a lot in here that would be really over me, where we can still hear ya. Sorry, something music, me kind of sorry. I apologize for that.
Okay! No! I think this is it there’s, a really ultra mascara, which is a little bit more realistic. I think the combination of the sort of sort of organic and organic elements and sort of precision lines, I think, a really nice. I love the cinnamon. Are you right? There’S, a little bit of DT 19 there’s a little bit of a Ford GT in it, but it’s still the unique proposition and still very modern. I think great proportions. Fantastic profiles of this car love the front wing on them in front of the windshield really cool, but I just think I’m, just a fantastic, fantastic piece of sculpture. I think beautiful, you know, stimulating the team, keep on pushing a little bit further communication. I understand why you’ve done them all in white with a similar accent tone, but I think this car would really benefit from a really deep color taste. Most would actually just to see that amongst couches on the body side, it’s just it’s, just a white says tense. The water it looks pure pure and some of modern, but I think sometimes a brighter color really accentuates the sculpting on the body side, but is a really cool. Very cool did so to actually change the column by. While I was gon na ask that, but probably someone’s gon na shoot me for asking that color instantly, but they’re all they’re, all sending me nasty grams now sure so maybe or something to mention, is that we identify pretty early in the process that the rear of The car is probably something that we should particularly pay attention because that’s, the one you want to see right when you were hopefully that’s, the one everybody else sees, is what you’re saying that’s it.
So you could argue the phone does not. That is really. I think issues of the rear in a very dramatic and different way, so really really impressed with that. You know, like I said before, this is working progress. We didn’t even start getting it kind of moving and putting it is natural and find and start to own. The lights and all that so I think it’s gon na be quite true that face. I think the other thing obviously is you know you know, people who use this. The the prop D locks you see is actually the interior. So an obviously, I think, it’s probably more traditional system, but we progress here a bit more traditional one, but nevertheless very very exciting. For instance, among Simon doesn’t need really an interior because it’s your helmet, but what we do learn from the game industry is that they want to have different different views. Someone’S would be close to the road someone to see see the haunches of the car in front. Make sure that they can have have enough when they are getting into a corner, they can actually see where the end of the car is, and oh, they were too hard. We have interiors Indians and we can open, and I think you said that the designers are basic done this in a square times all right. This is this is basically doing it under the same designer straight to the surface. It’S done sketching think this is another advantage of the digital tools they got because it really gets them to.
You know the old days we pick a sketch and then the mid wide lights and create it play, even though they can actually some bypass that and actually show us what the 3d looks like and then obviously virtually we can look at a real model. So it’s a it’s, a it’s, a real advantage and I think it’s a really good good element for the designers to to be able to really showcase what how they understand tree services just wanted to echo. Maurice words I think they are in the plan use premium. So it’s really input the game, and this is really a pro the surface playing with this. As the court Harry in modern interpretation and I stray with Maurey this side be quick, very unique, setting a hammer I can just team, I envisioned it being really. Captivating is design even though there is wedge in the body side. The overall gesture is very it’s, so distinctive profile and portion yeah and there’s so much technology to it that you don’t need the wedge. You don’t need a big, spoiler rear, hi guys. This is Vanessa. Ultima I’m, just gon na turn off a couple of your webcams, but I’ll keep the audio on so that we can hear you slightly stand with the audio and I’ll stay on Music. The driver moves with those interested in and it’s custom really interior features. As you can see here, I apologize for not being a gaming expert, but all the games where you can get passenger on these cars.
I think you should the two seed Indy car. You said the back and watch yeah yeah, especially since what we see in the gaming community is, as you know, when there’s Championships happening before Coby. There were a few spaces where people gather and watch together, the screens and yet be be part of the race. So I could only imagine we go a step further so that you can ride together in a very young yeah explaining my training kind of thrilling. Experience is I’m, not sure what the audience is seeing, but it’s Georgian controlling the camera for the audience. Yes that’s correct. So Jordan, did you see? The service is really dramatic sense to it and either fall did a good job of applying and simplify it and a totally different type of in in something from really quite threee. The way the body style is kind of twisting into a very fluid, very structured and we push to push a balanced way so I’m. Very appreciative of this design as well – and I see I’m sitting in the cabin the the view from the cab is fantastic. When you see this sort of fenders I don’t know, did someone arrange me to be somebody Chargers very cool comments? I know I just want to add. I think that the profile this is quite an innovative device. I was just wondering in looking at I do. I have seen anything like this Maureen now I was thinking it’s, probably the one that initially feels the the sort of the less beautiful one money, the way it’s, actually it’s, very original in terms of its you know, it’s taking a few sub traditional, you know so.
Car design set rules and so we’ve turning their head a little bit, but I think it’s actually it’s actually probably at least the most dramatic when I’m, the treating one when you see, especially with the moving cab. But again, I think a lot of the graphics at a breakup of the body side to so it’s a you know, and I think you know that feeling of moving that cab, while you’re driving would be really quite sensational now EMCO. Is it possible to show the three of you? I was really intrigued with the interior. The way you sitting behind each other, the experience that they could be probably really amazing. I really like the the even the steering wheel, the way you guys integrated now down there. I think there’s some really clever detail when you’re going up close Jordan. Can you Music, I think, because of the short front listing the view is, quite you see the road immediately pretty cool like this way when you’re in the driver, the team thought a lot and it would be fantastic to be able to put some of those out To you, the most appropriate and I’ll make sure that your microphone is switched on and as always having a couple of challenges with his microphone. So if it’s possible for anybody to pick they might’ve been for him. That would be great. So the one of the questions that’s come up is which system you’re using is a very popular question very frequently asked.
Is that something that you guys are able to share? Yeah you talking about the VR system? We talked yeah yeah, so our VR system, as you can see on the directors heads there – is the HTC vive Pro. We have a couple different ones doubt, as Maury said, we have about 30 deployed globally right now. This is what we have on everyone’s head today and it’s running through VR through V. Read Autodesk software and you know, gives us some really cool results, and the great thing with V read is: that is that you know we could have designers present their models in V read even when they don’t have the headsets on. But those of us who have headsets can see them yeah. You can walk around them and see them for you mention what, but other people can also see the the two dimensional aspect of them as well. So it’s it’s going to it’s a great sort of tool to you, support and do new presentation company any other questions, which is quite an interesting one, given the concern stances that we’re all were facing with work from home. Yes is another question? Yes, so they’ll quickly answer on co: signers, Jordan! Yeah! Can everyone hear me? Yes, so the answer? I’M Jo’s question they’re the designers and the sculptors that worked on these use, a lot of different programs, Autodesk, alias Autodesk, speedform Maya and some other tools to build surface and traditional and some kind of quicker, more iterative waves using polygons sub divisional modeling things like that, Which really empower the designer to be able to work smarter and faster? Just one of many environments we are able to review studio courtyards from around the world.
We’Ve got the various scene country, road, urban environments, different landscapes, it helps us to do is we’ll get the digital models in virtual reality under different light sources with different reflective patterns across the surfaces. It really gives us that ability to really inject everything virtually and we wouldn’t be able to, for example, if we were in studio just in our own respective courtyards. So it certainly has a great place in how we review and analyze the as well as so it’s. Obviously, improving step by step, so this is really the design Kevin with slightly more narrow 4tt, and you know most of the syringes. Do you remember on the the narrow Kevin you should show that they’re feeling, I think, is captured on this on the outside. You know this whole breakup with black for that’s that’s, about this kind of kind of arrow shape for, and then this really lightweight Kevin’s sitting on it. I thought people trust with the other three designs: it’s, really nice. What we call a bandwidth of design faults that pushes your limit. This one is really nice. I’M it’s like. If I may, I love the help viewer to consider yeah. I think edge of this great great great work on even making it look very efficient, but it’s very dramatic, and I think it’s very unique in this proposition is probably my personal favorite. To be quite honest, I really liked the way he graded the lowers the upper.
The way kind of integrates into the upper cabin it just looks so light and efficient that you know you’re going to be on the racetrack. You’Ll be you’ll, be spending out in the inter digital world, and I think this car feels really fast to me and I think he puts a lot of love in the way that he design an agile, integrated some of the details. I think really nice job really good yeah. I tend to agree with. This is the one I see this really fun. You know I true race car in terms of the Explorer squeals everything else sort of the wing at the back really just an overall balance of this car. Just something everybody feels my right about it, maybe anything, maybe the front edge a little flat, but I think that I think the rest of the car and lovely the sculpting in the car and has come off and the simplicity of it. Just you know we don’t need to get too fancy with all these things and just just it’s an instantly likeable car let’s go Jordan, dribble to open canvas and gesture on the interior. Maybe people can see near a month or two in our philosophical way of making making the pixels of the computer into a big bigger grid. Is you hence for live in a digital field with the same time, a very new new new type of environment it’s? Also, you know really III modern and at the same time, it also gives you the kind of kind of an eighty source, and I think I love this one.
What I think, what I’m seeing as well is it if you look at next to these are this? Is actually see through the lower, so you can actually see right down to the front swallow this. The lower area below the white line has been spines so today, delivery continue, obviously you’re. Somebody obviously more contributed able here. We’Ve got so many things for you. It is unbelievable, I think, Jordan. I think if you can stop hearing the screen now, I’ve got so many questions. If we can just get the questions so many crafts in the good news guys yeah I’ve had 300 likes of your work. There’S been lots of love. Hearts coming your way, so a great job and there’s, so many people commenting will be terrific job. You guys are doing. One of the questions I have is: how are you doing using this order of you with the tenure board level? People are you using this sort of environment, probably not as much as we’d like to, I think they’re so known. I think you as you get used to this system. People get more comfortable with it. Doesn’T cover senior members that are comfortable with it. So we are. We are using this to make some. You know major decisions. I think there’s still a growing sort of experience there, but it’s certainly starting to happen, and I think, obviously they say the era of Cobin nineteen. Everything is probably accelerate that as part of our target for next couple of years to actually use this tool a lot more it’s.
You know it’s, especially especially useful and interior reviews as well, where you can, you can really do in this environment. You know interior reviews. We can switch around color materials used to around trim reasons, were trained components and the same with the exterior. But the ability to be able to compare and contrast instantly is it’s really good with this, which is something you know, it’s very difficult to do so so the in that sensitive to help them make a choice. It’S, actually really good and we’ve also used it in research process, as well as we’ve, been using it market. Research and again there’s, been a we’ve, been experimenting with this, probably for the past five years and it’s getting to the point now where we are actually using it to market research getting getting. We think the the the equal response back that we would get into his physical models and then on the other side of the kind of change. If you will, in the studio in my studio, I’ve got two areas right next to the they are in there. Sometimes like for a couple of hours and going back and forth really using it for a creationist presentation to a review to show an actual creation or tool so that that’s it’s really impressive. Sorry, I just wanted to add one more thing to Morrie’s point. I think it’s really wonderfully the way that we can collaborate nowadays. You know, even with our colleagues in China, I think you know in Europe and then America.
I think that works really well, I have to say, and then this virtual collaboration really empower us and we’ve been doing this, like Maury, said for many many years, but now the Accord obviously we’ve been accelerating. This emerged immersive way of working, I think it’s a really powerful tool and I have to say the entire team – really love using the VR, because I do these steps as we all appreciate as designers. I think just going into this virtual 3d space and evaluating the models, it’s very important, just see the speed shapes like I’m throwing it team has created its getting really. You know almost it’s close to do evaluating video properties and I’ll be honest. I think a few of us for even some probably a few years back, certainly dubious about with this wizard. You know just something nice to have as opposed to something that was a necessity and I think it’s now really becoming a necessity. I’Ve got another question once it has been set up once the system has been set up in your house. How easy was it to set up and how easy is it to maintain, as you were working remotely yeah and if I can say so, myself and anybody considers, but we’ve got people that we can just send, make a phone call to, and they don’t fix things And once you’re set up its it set up, so the you know, you’ve got the the controllers and everything plugged in all the time and you’ve got the monitors fixed to the wall and then that’s it set.
One of the questions that’s come in is is confidentiality and when working remotely – and if it you know, obviously it is, but what systems have you put in place to ensure confidentiality? Well, it was obviously it’s. Obviously, a concern that we’ve had in terms of you know is it confidential and you again I’m, not the expert in this, but we trust our IT people to to give us systems that are you know our are confidential and require you know passwords to get into Etcetera, etcetera and so I’m sure you know they would not be letting allowing us to use it if it was any kind of any kind of confidentiality issues, but again I’m. Probably not the expert on that. I just trust trust the guys for our design, because they’ve been working in to assure that into basements into into it into rooms during the whole day. Having that creativity flowing and has been quite quite a challenge, but so far so good right and just it might seem like a blindingly obvious question to you. But how did anybody participate in the fordzilla project if anybody watching this wants to participate? Is that still possible? Can participate through or connecting to the team captains of the team for Dilla team. So basically you can find out too hashtag team for Zilla, and then there is a website as well team fertility 1.com, where you can find all the stuff that anybody needs to know.
The design brief, what is being said so far where we are in the process and how to participate. Basically, the short answer is to your creativity, put it like. We do straightaway online hashtag team team for Zilla and we working with you on getting it to the next level, and I should point out that this is really a Ford of Europe design initiative. You know thanks to driven mainly BAM. I think it’s been a fantastic thing and I think we’re a little jealous I should preserve, but so we are looking at you know. Can this be something this could be more of an annual event and then actually expand it to design teams around the world. So I think kudos to shampoo and creating this is so it’s create a lot of buzz and, as you can see, I think it gives our designers to be able to show their talent and ability publicly, which young people very rarely get to see so it’s. A great great opportunity for designers to to to show their skills. I think you know a lot of the work that we do in the studio. People very rarely see them. They only see the end result, so this is a great way to actually. You know really a lot of people to show the world what we can do. Yeah right, I think I’m gon na. Unless anybody wants to add anything else. I think we’re gon na wrap the webinar up now.
I’D, really like to thank everybody for watching. Thank you for joining us it’s, been quite an ambitious project getting this online and actually the collaboration that afford food designers. You guys have been incredible during this and really agile and really nimble as well. So thank you. Thank you. Everyone I don’t know stole mine, but you know if you’d like us to answer more questions. Oh I’m, sure we can do it and you can you can post them online, so feel free to deserve what they are. Okay, though I thought what I do is I’ll send you any of the questions that was endeavour around to all that we’ve run out of time. To answer to answer here and then I’ll work something up on car design news. We will be posting. This live stream on car design, news and we’re also going to post a video that represents what the four guys would have seen. So obviously, you may have seen some lag as Watchers today. We’Ll also be posting. The the moonless experience that they were within in VR on car design news as soon as we can get it online. Thank You Marie now.