Anyway, we look back at the last year and also what’s coming in the future, so stay tuned to find out more Music hi and welcome to rc kicks on today’s show well it’s been a year since i went full time doing. Rc kicks on youtube. So in this episode, we’re gon na talk about quite a large subject, and that is everything that’s been going on in the last year, what’s coming in the future. What have i found over the year? Is it a sustainable business model? Can you do this full time and uh? What are the challenges and what’s coming in the future? So let’s kick off with some of the highs now this video – i have filmed this about 10 times now and it’s quite a big subject, and i tend to ramble from one place to another, so i’m trying to keep on track and not move around too much. But uh the good things well it’s been a fantastic year for me. Personally, i really loved doing this job. It is. It is freeing it gives me options of the days i want to do stuff versus days. I don’t uh. If i want to take a day off, i can take a day off to do other things. This is fantastic. I get to take my children to school um, but that doesn’t mean it is all just roses. There is tons and tons of work that goes on in the background hours and hours of editing, filming building, painting all that aspects of it and you’ve got to do it in a reasonable time frame.
So there is a lot of pressure to keep producing content and to make content that gets better and better quality all the time. And then you have the crunch points of trying to produce better quality faster and then trying to find what people want to watch and what people don’t want to watch versus the amount of effort it takes to create it. But in general, as you look at it, it is brilliant. If i can get it to a sustainable level, i will be the happiest person alive, it’s it’s, a great job and i love playing with rc cars every day, but it’s not all roses. So um i’ve made a list of my good points being your own boss, that is, that is the biggest one um having you deciding on your time now time believe it or not, is the most valuable asset in the world because you cannot buy it, and this Has been playing on my mind for a long time, and this is what drove me to give up a full time job and go to do something like this uh. If a lot of you probably don’t, know that i used to be digital, pathology, a technical services manager and i used to have a job supporting a team where we were installing a lot of systems in the nhs and things like this and big projects for medical Things so it was a lot of out of hours working and then it was office based.
So i was doing so many extra hours and it got to the point where i realized that the most most valuable asset in the world is time not money time. You can’t buy it talk to steve jobs. I’M. Pretty sure he’ll tell you time is more valuable than money because he ran out of time and he had all the money in the world. So that played on me for a long time and being that i was away so much from my family and things like that. It just wasn’t wasn’t a good deal, so i started the channel about a year and a half a bit before i decided to go full time with this, but all that kind of that kind of pressure of the work and i’ve done it over a long period Of time i decided it was just i can’t do it anymore, so i thought i’ll plow into doing something for myself. The hardest thing is like i’ve covered before is making it a viable concern, while you’re small. Now there is a real issue with being a small channel on youtube, especially in a niche market, and that is that you do the same amount of work as a big channel, but what you actually receiving in exchange for that is, if you spend two days filming A video and a day editing it and only a thousand people look at it. You earn almost nothing five pounds say now if you’re a big channel and you do the exact same amount of work and your channel is really big and you get 130 000 people viewing it.
You made 500 pound and if you do two or three videos a week, you can see where it’s going. So what happens is there’s a real challenge that smaller channels die because they’re not sustainable and only you’re only left with two or three big channels. So if you watch a smaller rc channel, regardless of who it is there’s lots of amazing people working really hard think about supporting them. A lot of them will probably have patreon, uh or or even if you get in contact with them and just send them two or three pound from pay powers of friends. You know two or three pounds per person times why they’ve got say: 3 000 subscribers. That can that can support them for four months and that’s. The thing the big thing i’d like to push out to all you guys, because if you like someone’s channel and they’re small support them a little bit just two pound, send them two pounds or subscribe to them and share their videos or because they are not doing It for the money when they’re small, they are doing hundreds of hours and they’re, really not making anything for it. Also, if you are a rc business think about reaching out to them, they can give you some advertising granted. They might only be small, but at best they’re only going to ask for a kit at cost. Well, if you’re a business – and you are getting kits in to sell it’s cost you nothing to support them and you’re going to get your brand out there, which means that as they grow so that’s, something that i would push back to the rc uh shops, especially In uk america seems to be much more geared up for this, but uk businesses don’t really seem to do much advertising, so it’s kind of a lose lose situation where you know the small rc channels make no money, but they have to pay through the nose for All their kits to make content, so they can’t do that much all the channels die because it’s too expensive the big channels, then the big suppliers will just send them cars, so they can make lots of content, see so it’s kind of there’s that big challenge there.
A lot of people always come back to me and say to me: oh, you should support the rc uh businesses. You know, you know you shouldn’t be bringing in things like banggood and things like that, and i can see why. But what you don’t understand is banggood is probably the most viable business for a small channel banggood, really to take my hat off to them. They really understand and they actually will send you a kit free of charge for you to review, and if you put links to it you get a um. You get a small token amount back. So you. If someone buys something for 50 pounds, you might get two pound, but then you get the kit for free and you get to make content. So you can see why this has become quite popular with rc company rc channels, but not everybody wants to do that. I like doing certain things from banggood but i’m not going to just do tons and tons of banggood stuff because that’s, not what my channel is about and there’s a few other channels that are like that as well. So you know, you’ve got to look back at the rc companies. Also, the big manufacturers there’s a lot of manufacturers who don’t really um, not the american ones, more. These sort of japanese ones that don’t actually work with media people, youtube channels, and things like that. So you know that could really help boost some channels and there’s a lot of channels take tammy legends that has been pushing out tamiya content for year after year after year, with no actual connection to tamiya whatsoever.
So tammy is having all this advertisement and they don’t reach out at all to him. So so there you go anyway, so here i’m going off on a bit of a rant anyway, so that’s one of the challenges as well: uh the likes of running costs, what it costs to produce the content. If i buy a car for 500 pound – and i do two or three videos – and i make 50 pound back from it – it’s not a viable, ongoing, uh aspect and that’s. My personal big challenge is, i really want to do some of the american, the armors, the traxxas and stuff like that, because i really like that stuff as well as i like, the tamiya and korosho kits, i like to do a bit of everything but it’s so Expensive and the obviously they’re american, based mostly so they like looking at the bigger american channels and that kind of makes sense and then obviously england’s a very small, so they’re not really interested in supporting outside of america. So again, that makes it a big challenge as well, so really the goal of what’s coming in the future is i really want to do 3d printing stuff, and i want to do one off cars, modifications and stuff like that. But the problem is when you’re small, to invest two weeks or three weeks in designing and doing one video is a big gamble, because it may only do ten thousand views.
Well, ten thousand views over three weeks is not going to do you anything. So the problem is you get kind of trapped when you’re small into producing more, simpler content, but more often because the risk reward is. If i make a bad video in two days time, i’ll make another video that will do okay, it covers it, whereas if you invest three weeks in one video and it doesn’t zoom to the moon – and it only does 5 000 views well you, especially if you’re Doing it full time it’s too much of a risk but that’s where i really want to be. I want to be doing much more modifications. The challenge with that is uh. You need to actually have a machine studio. What i mean by that is, i i can’t. Do grinding and things like that in the studio because everything would get filthy. So you need to have a separate location to actually do that so that’s a bit of a challenge, also there’s the cost of getting the 3d printing stuff and then the computers and cad and all this kind of stuff, but that’s where i really want to go With it to do more, bespoke one off stuff and but that’s going to be more of a long term goal that i will slowly transition into that when i can produce say three videos that i know will cover my bare minimums for the month and then i Can take a gamble on two or three more extreme videos that are more like time intensive if you will or they’re longer, but at the moment i need to be putting out a video every two to three days to just keep things moving along.
So it does limit what i can actually produce and i think a lot of small channels do get stuck into that rut until they actually grow to a certain level, where there’s a big margin that if i don’t do a video for a week, i still make Enough for the end of the month to cover my costs and live. If you know what i mean so uh that’s, where i plan to go the streaming. One thing i really am gon na push doing more on the channel is streaming now. The problem is, i live out in the countryside, and our internet is pants is terrible. So if i stream – and it drops it basically kicks everybody out and that’s what happened to me luckily, right at the end of the last streaming, i did but we’re supposed to be getting fiber to the house in the next month or so so once that happens, I will be streaming loads more so i’m thinking about doing more live streams, just talking live streams, but also streaming builds as well. So what i’ll do is, while i’m building and filming i’ll stream it so people can drop in whenever they want. So this is something i’m thinking of doing as well, because it will be much more stable and i’ll have a much faster internet connection that i know i can rely on so that’s kind of where i kind of plan to go now. The projections are up to christmas is about as far as i can go with it i’m hoping.
The trend that i saw last year is what i’m gon na see this year, because we basically ramped up from august right up to peaking at christmas and then after christmas. It come back down. January february were quite good and then it dropped back down again and it’s kind of following last year’s view cycle. If you will now. Hopefully, if i get the same trend again by the time we get to christmas after christmas, it should trend down again, but it should still be higher than this year so hopefully or then get into the sustainable point. Now the channel became sustainable for two months. That was uh november december and january three months, three months it hit the minimum, and now it’s dropped back down now, it’s, not that far off the minimum. If i don’t spend anything on the channel, but i’ve been putting every penny back into the channel just to try and keep it moving so that’s the that’s, the target is to keep going until christmas, and hopefully, if i see an uptrend again at christmas, then hopefully We will go into sustainability if we don’t see the same trend and by sort of february march it’s it hasn’t gone anywhere. I think what i’ll probably end up doing is dialing it back going and getting a another job and then just doing videos as and when so i’ve, given it, because that means i’m, basically giving it a year and a half to just become sustainable and i’m.
Not talking about vast amounts of money here this is this is like making a thousand pound a month, so um that’s the goal to trying to get to so it’s. You know it it’s bittersweet, like any business. If you start your own business, you have your ups and you have your downs and you at the beginning. You have to invest everything that you’ve got, which i’ve kind of done and then just hopefully that you’ll get over the hump and become sustainable, so the biggest takeaway i can say if you like, and you watch an rc channel and it’s a small channel. Just think about throwing them a couple of quid, because it will help by the number of people that watch. You know that’s the biggest thing and for me to get this far has been completely down to my patreons. The patrons basically support 30 30 to 40 percent of my income per month is purely from the patreon people. So without them you would have no videos so i’m, pretty sure that’s the same for all the other small channels. So if it wasn’t for those people, there would be no rc kicks, which means that you would be watching something. You would not be watching anything now times that by all the small rc channels, you would have no you’d have no content to watch. So, even if it’s just a pound, two pound two dollars whatever get in contact with them, support them because they are working crazy hours, doing editing and basically putting everything back into the channel anyway.
So another highlight that’s. Another real highlight over the last year is watching the rc kicks. Facebook group grow it’s now pretty much at 4, 500 uh members, and it is run and supported by jenny, who does it completely out of love and that what’s been really good? Is the environment has been very safe and well moderated? There is no junk in there everything that’s in there all the people that are vetted. They are all people that invest time and effort in it. We we basically turn away, probably about 40 of the people that actually want to join um, so we’ve it’s actually grown into quite a good environment, that’s very safe. We have. We have a few women who are actually in there as well, which is brilliant to see that it’s, a safe environment for them. We don’t have any hate or anything like that and it’s, even though it went it’s grown to like four and a half thousand uh people, which is quite large for an rc group that is well maintained and well looked after. So i can highly recommend going and joining and it’s not down to like just hammer. It can be anything any manufacturer, any rc, that kind of stuff so it’s not like. Oh, if you jump on there and you’re a traxxas person and you post uh something about your trx4 people will respond to it. If you post about your tamiya stuff people respond to it if it’s uh, you know your team associated whatever monster trucks.